You are the director of operations for your company, and
your vice president wants to expand production by adding new and
more expensive fabrication machines. You are directed to build a
business case for implementing this program of capacity expansion.
Assume the company's weighted average cost of capital is 13%, the
after-tax cost of debt is 7%, preferred stock is 10.5%, and common
equity is 15%. As you work with your staff on the first cut of the
business case, you surmise that this is a fairly risky project due
to a recent slowing in product sales. As a matter of fact, when
using the 13% weighted average cost of capital, you discover that
the project is estimated to return about 10%, which is quite a bit
less than the company's weighted average cost of capital. An
enterprising young analyst in your department, Harriet, suggests
that the project is financed from retained earnings (50%) and bonds
(50%). She reasons that using retained earnings does not cost the
firm anything since it is cash you already have in the bank and the
after-tax cost of debt is only 7%. That would lower your weighted
average cost of capital to 3.5% and make your 10% projected return
look great.
Based on the scenario above, post your reactions to the following questions and concerns:
What is your reaction to Harriet's suggestion of using the cost of debt only? Is it a good idea or a bad idea? Why? Do you think capital projects should have their own unique cost of capital rates for budgeting purposes, as opposed to using the weighted average cost of capital (WACC) or the cost of equity capital as computed by CAPM? What about the relatively high risk inherent in this project? How can you factor into the analysis the notion of risk so that all competing projects that have relatively lower or higher risks can be evaluated on a level playing field?
Based on the scenario above, post your reactions to the following questions and concerns:
What is your reaction to Harriet's suggestion of using the cost of debt only? Is it a good idea or a bad idea? Why? Do you think capital projects should have their own unique cost of capital rates for budgeting purposes, as opposed to using the weighted average cost of capital (WACC) or the cost of equity capital as computed by CAPM? What about the relatively high risk inherent in this project? How can you factor into the analysis the notion of risk so that all competing projects that have relatively lower or higher risks can be evaluated on a level playing field?
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