The implication that consumers want to buy the best possible product (best performance, highest quality,

1. The implication that consumers want to buy the best possible product (best performance, highest quality, latest technology), and as an outcome of the ______ orientation.
a. Product
b. Marketing
c. Sales
d. Production
e. Societal Marketing
2. The total revenue of a firm is calculated by multiplying the number of units sold by the ___ of each unit.